ana martinez - makeup artist
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social networking

a declaration, learning new tricks and more about social networking

I'm a little ashamed to admit that joining Twitter is a new venture for me. Let's just say that I'm always a little late to the "what's new and happening" party. For example, when facebook arrived on the scene,  I had no intention of leaving my comfy, cozy my space page..... ever. Now, I am chemically dependent on checking FB. So, I guess you could say I have come around to trying something new. It's a theme. Ordering the same meal from the same restaurant because you trust it's goodness will deliver every time. Why ruin a good meal by trying something new that might disappoint? Not me, I stick with the tried and true until I'm literally forced out of my box. Once I'm out, I get my bearings and actually like the newness of feeling a little lost and unsure. 

Well, everyone is moving forward, and I'm running a business, so I better catch up. The fact of the matter is, social networking has been wonderful for growing my business. Contrary to popular belief, it has not killed my actual face-to-face social skills. If anything, I feel it has improved the quality and quantity of my interactions with fellow professionals and customers. We have at our finger tips, a way to connect with complete strangers, long lost friends and family members. On a personal and professional level, the value is tremendous. It has not always been easy for me... this reaching out to the unknown, especially that "N" word. Networking. 

The trouble is, I struggle with the notion that someone would actually be interested in my day-to-day goings on. I like my life. I enjoy juggling my kid's schedules, work schedules, household duties, clients, and personal needs. It's a busy full life and I'm doing what I love. But, who really gives a toasted twinkie about what I might be doing every second of my day. Hence, the Twitter hesitation. I also have acquired a few years of practical advice as a professional makeup artist that I would like to share. But so have 10 million other (known) makeup artists. I think I'm a talented artist (dare I admit it), but I'm in good company in a saturated industry. What the heck... I'm climbing out from underneath this rock. 

More hesitation... I'm an artist and I'm in my head most of my day "sketching" looks and recording color combinations I find occurring in nature. I'm studying fashion and keeping up with industry news. I'm contacting clients and trying to acquire new ones. This leaves little time to even think about stopping my creative process to take a  "before" photo of my next client. Posting content about work will be challenging for me since I am almost always in a process of "reading" someone. I get so wrapped up in people; in a our connection, in the experience during our time working together. I forget to "use" these moments to market myself. "Hey, look at me and notice I'm busy at work". 

Despite my hesitations and insecurities about sharing with maybe 1 reader, I joined Twitter. I write a blog. The fact of the matter is, I love meeting and connecting with new people even if it's over the internet. Even though I might have been known as "stubborn" or "slow to warm" in the past, I'm a full fledged go getter now. I'm a people meeter, conversation starting, social butterfly. I'm trying new foods at new restaurants. I'm shrugging hesitation and asking you to join me on Twitter. I also have a facebook fanpage, a new thing called a cell phone and an email address. An email is where you can send me a letter, but instead of getting it in the mail, it shows up in your computer! Fancy!

I appreciate every one of my customers and the connections that I have made in this business so far, and I am looking forward to many many more.